Film and TV unions in the US have called for a code of conduct to regulate the way products are placed within shows and movies by advertisers. But is hidden advertising a fact of life in modern entertainment?
The Writers Guild of America and the Screen Actors Guild have joined together to object to what they see as the increased blurring of lines between advertisements and entertainment.
The BBC story mentions Donald Trump's The Apprentice which is a shameless product placement reality show. One of the things I like to do when watching a film is to spot product placements. It is rather easy in american films and series where all the trademark items are actually cut out. Coca Cola sponsors a lot of films. Mike Myers is not the only one making fun of product placement. One of my favourites is the Truman story scene where Truman's wife starts a mindless pitch about a home cleaning product.
The whole mess kind of reminds me of the Payola institution where record companies are paying radio stations to "power play" their artists. It is not forbidden but the audiense must know that why the record was picked (not because Dj thought it is good music but because of $$$).